Herrmans reinforces its commitment to innovation with new bio-based products
They say you can’t reinvent the wheel, but how about reinventing the grip? That is exactly what Herrmans Bike Components set out to do with the Nucore grip series.
“We have lowered our CO2 emissions and reduced our use of fossil-based plastic significantly within our grip portfolio by incorporating biobased materials. Combining comfort, design, and efficient production has resulted in a grip that is ergonomic, environmentally friendly, and highly functional”, explains Charlotte Sandström, Marketing & Communications Manager at Herrmans.
The grips initially contained 25-30% biobased material, but through material and production advances, Herrmans has been able to increase the figure up to 60%. Herrmans is the first company in the bike industry to offer products in biobased plastic.
Herrmans maintains its competitive edge by investing heavily in production efficiency. Having a highly automated and modern process is inevitable to compete in global markets.
“The e-bike market is expanding, with riders demanding higher-quality components. Our continuously improving production system, supported by in-house R&D and modular built products, enables us to produce a high volume of grips with a broad range of colours, ergonomic models, and patterns. This means that brands can tailor their bikes to fit riders’ needs and preferences”, Dan Liljeqvist, CEO at Herrmans shares.
Competitors may also struggle to meet the complex local regulations in different European countries. Herrmans’ extensive knowledge in compliance allows them to navigate local regulations with ease.
As the market evolves, Herrmans is focused on offering products that meet cyclists’ needs while minimising environmental impacts.
“We have achieved carbon neutrality at our factory in Jakobstad. But for us, it’s not just about reducing emissions, but also making products that can be repaired and recycled”, Sandström notes.
As a company that manufactures components for some of the world’s leading bicycle brands, collaboration with customers, suppliers, and partners is crucial.
“It’s the people within the company, their dedication, and our collaborative culture that truly drive our success”, Liljeqvist says.
