Alucar revolutionises global timber transport
Alucar is a company that can be called a pioneer and even a miracle worker in its field for many reasons. This world-leading timber truck body builder has developed and built superstructures for what many thought impossible: the world’s first electric and gas-powered four-axle timber trucks with cranes. By publishing the industry’s first sustainability report, Alucar is not just setting records – it’s redefining industry standards with an unwavering commitment to responsibility.
“We see that business success stems from responsible operations. In fact, the virtuous cycle begins with social responsibility”, reveals CEO Anssi Alasaari
This philosophy translates into concrete actions. The company continuously develops its workforce through comprehensive training programs and offers young professionals challenging opportunities in cutting-edge technology. This enhances employee expertise and well-being.
“By nurturing talent and embracing innovation, we maintain our competitive edge and market leadership,” Alasaari adds.
It’s somewhat extraordinary that a small village like Maxmo has become home to an internationally leading company that has no difficulty recruiting and continuing to grow.
“Our success combines traditional Finnish determination, sisu, with forward-thinking innovation”, says Alasaari.
“We have invested in automation and offer leadership training to our experts. When processes work efficiently and delivery of top-quality products is effective, the consequences are also environmentally sustainable.”
Success has followed. With an established global dealer network, Alucar has continued to expand. Besides growth in Finland towards the east and north, the company has now moved closer to its customers by establishing a joint sales company in Poland together with its sister companies.
Just a few years ago, an electric timber truck was science fiction. Now it’s reality. According to Alasaari’s prediction, alternative fuels like hydrogen will play an increasingly important role in transport equipment in the future. Alucar is willingly and self-evidently at the forefront of transport development.
“Lightweight construction has been at the core of our company’s business idea throughout our 40-year history. We are committed to creating sustainable transport solutions for the future, combining responsible practices with cutting-edge technology.”
