All Prevex water traps now contain recycled plastics
How can a company make a maximum impact on its carbon footprint? For water trap producer Prevex, the answer is clear: by making all products as sustainable as possible, instead of making just a special green product line.
“When we started our sustainability journey a couple of years ago, this way of thinking was self-evident from the start”, says CEO Marko Nylund.
In 2019, Prevex made a strategic decision that it would make the most sustainable water traps in the world. That same year, the company switched to electricity produced solely with climate neutral energy sources. The year thereafter, extensive research and product development was started in order to be able to switch to renewable plastics in all Prevex products.
“We want to use as little virgin plastics as possible, since our LCAs show that this is the single most important step we can take to lower our CO2 emissions”, explains CMO Camilla Wikman.
In 2022, it was time to relaunch all Prevex water traps with around 45 percent recycled raw material. With this amount of recycled plastics, the company can guarantee that the water traps still are of the same quality as before.
“Maintaining the same performance was of course paramount. Otherwise our end customers would have risked leakages in their kitchens and bathrooms and possibly water damages. That would of course not have enhanced overall sustainability”, Nylund explains.
In the future, Prevex plans to gradually increase the share of recycled plastics in its water traps, reaching a level of 90 percent in 2025. This will of course require a lot of additional product development and trials.
Prevex has taken many big steps on its sustainability journey in a short period of time. When asked how this has been possible, CEO Marko Nylund has a clear answer:
“It all starts from the strategy and value based leadership. Sustainability issues cannot be handled by a sustainability manager alone – the whole organisation has to embrace them.”