Safe and reliable timber transport is at Alucar’s core
When you drive by a logging truck on the highway, you will most likely see the name ’Alucar’ on its bunk stakes, regardless of whether you are driving in Finland, Europe or even Japan. The world’s leading manufacturer of superstructures for logging trucks, Alucar exports its products to all continents.
With this unique and great popularity, also comes great responsibility. Every truck fitted out by Alucar carries this responsibility, safely and reliably, in accordance with the traffic laws of the country in question. Alucar is committed to implementing its environmental responsibility right from the planning of the superstructure and equipment of the truck.
“The transport efficiency of Alucar’s logging trucks is in a class of its own. Its lightweight aluminium superstructures allow the truck to carry a greater load of timber, that is, the payload itself. When a truck’s payload is optimised, timber transport is not only more profitable but also more environmentally friendly”, says Managing Director Anssi Alasaari.
While Alucar is passionate about trucks, people are even more important to the company. After all, they are the ones who design and manufacture the logging trucks and the ones who ultimately operate them daily. Alasaari sees a clear link between a good customer experience, employee satisfaction and accountability. Without one, the others are meaningless. All three are connected.
“A positive customer experience requires good corporate governance and social responsibility within the company. Employees are a company’s most important asset and must be involved and kept motivated. The market in this sector is in a constant state of flux, and I think that genuine responsibility will show whether a company has business continuity or not.”
Alucar’s continuity appears assured. It has developed its services and expanded its operations. It has established a new office in Rovaniemi in Finnish Lapland and is establishing a presence in Poland with its affiliated company. Alucar is automating its production and recruiting more people all the time.
“Our range of products and services evolves according to market needs, and our product development is intensive. In addition to timber trucks, we now also sell and install cranes.”
You may have heard someone mention hard times, but Alucar will adapt and continue its steady course. Timber will be transported in the future as well, and the more responsibly, the better.