Inclusive conversations are at the heart of Kristinestad’s approach to success
With its strategic location and ample renewable energy resources, Kristinestad is attracting major investments in hydrogen and fossil-free steel production. But what does it take for a small coastal town to navigate the complexities of sustainable development?
“In recent years, we’ve seen the rise of green transition projects. However, unlike wind power projects, which are often spearheaded by local landowners, industrial area planning is not always as transparent. We quickly realised we needed to rethink how we engage with residents. This is why we will have to prioritise open dialogue with residents and associations more than we have done to this date, to ensure the community remains informed and engaged”, says Mayor Mila Segervall.
When planning a large industrial area, it not only impacts the local environment but also the lives of those who live, own cottages, and pursue hobbies in the region. Balancing these interests requires careful consideration and inclusive dialogue. The town has already initiated discussions with environmental groups and local associations, including hunting and motorsport organisations, to ensure their concerns are addressed.
“The earlier we start the conversation, the better. It fosters mutual understanding and avoids polarisation, which can stall progress”, says Angelique Irjala, CEO of Business Kristinestad.
Transparent and effective communication ensures that Kristinestad can take full advantage of its resources. The municipality owns significant tracts of land, which simplifies zoning processes for large-scale industrial projects.
“Unlike areas with fragmented landownership, we can zone large areas at once. Additionally, Kristinestad has the deepest port on the west coast of Finland, in fact one of the deepest in the whole country. With direct connections to Fingrid’s main transmission grid, we can provide the foundation for industrial growth”, Segervall notes.
Alongside industrial development, Kristinestad has also earned the Sustainable Travel Finland label, highlighting its dedication to eco-friendly tourism.
