Diversity and personal service are in focus at Scandic Trans
THE TRANSPORT SECTOR has always been dominated by males, but this is something Scandic Trans’ CEO Mikael Löfqvist thinks should change. “We believe in diversity, as it means a healthier working environment, which in turn is reflected in better customer service. We have therefore made an effort to employ women, whenever it is possible.”
The diversity work is not the only thing that makes Scandic Trans stand out in the transport sector; the company also has quite a unique ownership structure. Scandic Trans is owned by four bigger and a few smaller hauliers, which have joined forces to cooperate in marketing, administration and transportation management. According to Löfqvist, the ownership structure has many advantages for the customers.
“We are able to really focus on customer service and adapt our fleet according to the needs of the customers. Customer surveys show that we also have succeeded in this regard.”
IN A BUSINESS SECTOR where margins are low and competition is fierce, Scandic Trans is convinced that serving customers personally and swiftly is the key to success. This state of mind is reflected in the company’s new marketing slogan ‘We’re sending Johnny’.
Big investments in digitalisation is also something that enhances customer service. Scandic Trans is one of the first transport companies to offer digital waybills, which speeds up routine work and decreases paperwork.Another important focus area is their sustainability work; in the end of 2019, Scandic Trans decided to order its first truck that runs entirely on gas.
SCANDIC TRANS has for long operated in Northern Europe and has recently strengthened its presence in Sweden by establishing its first terminal there. The idea is to better serve both existing and new customers, and also to be able to take transports, which do not need to pass through the home market in Finland.
“Our most important customer segment is the food industry. This customer group sets especially high demands on equipment and service, and is therefore a good match for us”, Löfqvist states.