“Whatever the application, the codes offer valuable information to the entire chain from plant to end customer,” says Sture Udd.

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UpCode makes products smarter during their whole lifecycle

For 10 years Managing Director Sture Udd at UpCode waited for a breakthrough to occur in the area of labelling in industry; now it seems to have finally happened.

“The technology has become cheap enough for use on a larger scale. Another thing that drives development is the fact that large companies want to keep better track of their products throughout their whole lifecycle,” says Udd.

According to Udd, labelling provides unprecedented opportunities. In addition to improving logistics, labelling can prevent fake products, illicit trade and tax evasion. Labelling not only allows for better control over the products but most importantly, it supplies the products with knowledge.

“If a replacement part is equipped with a code, you can find out when it has been changed and who did the job. The client may follow in real-time how services and payments are integrated.”

Upcode’s QR code will soon get a new dimension, as it will be possible to equip the code with sensors. The sensors change colour when it is too hot or too cold, as well as when conditions are too humid, thus giving valuable information to the end user. If the product has been exposed to extreme conditions, it can be discarded immediately.

“We are the first company in the world to offer sensor technology combined with QR codes,” explains Udd.

UpCode’s solutions are used for many different purposes in a broad range of industries, from healthcare to mobile payment. The biggest client today is Philip Morris. Whatever the application, the codes help companies work smarter and, above all, offer valuable information to the entire chain from plant to end customer, through one single mobile platform.

Alongside UpCode, Sture Udd runs a microbrewery, where he naturally uses the labelling technology to run things efficiently and keep track of logistics.

“All of our beer bottles come with a code stating when and under what conditions the beer has been brewed. Sensors on the line give information about, for example, beer quality and who brewed the beer. In future, consumer will be able to change the parameters and order their own modified beer directly from the production line.”



Business sector: Communication

Turnover: €24 million

Employees: 130

Export: 25%

Major markets: Finland, Sweden, Switzerland, Lithuania, Russia, Algeria

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