Four ingredients – that is all the meat processing company Snellman’s new product range contains.
“Meat, water, sea salt and spices; that is the recipe. It might sound simple, but it is an art. It has taken a lot of work to produce a sausage which actually tastes good with so few ingredients,” says Juuso Reinikainen, Category Director at Snellman.
At Snellman product development is all about developing a better taste, and it is done by simply focusing on better ingredients. The All natural sausage product range does not contain any additives or preservatives.
“We believe in natural. There is no need to add a lot of substances, instead it is all about what you can remove to simplify the product. That is our strength,” Reinikainen says. He believes the new product range could convince new customer groups to buy sausage products.
“Through All natural we gain a new opportunity to reach people who appreciate less processed products, i.e. those who usually do not buy sausages,” Reinikainen explains.
Snellman is a company with a long history, and the idea of doing the right thing for the employees and customers has been a constant. One should be honest and forthright.
“People want to know what they are eating. We have always been transparent in our communication, utilising simple recipes that the people understand. Our concrete actions have built trust without having to resort to marketing campaigns to highlight our philosophy. Our market standing is based on the trust of the customers,” Marketing Manager Tommi Fors explains.
Today, roughly half of the consumers choose what to buy based on the price. The other half chooses products more according to origin and content, something Snellman sees as a growing trend.
“We believe that consumers in the future want to eat other kinds of food than today. They will want simple and tasty food. In that respect, we are quite far ahead,” Fors points out.
Business sector: Meat processing, ready meals, food service, panini and animal foods
Turnover: €224 million
Major markets: Finland